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A 5 Step Brand Building Model for any Startup
Build on these pillars and you’ll attract the right customers
It’s a funny old game, startups.
In the age of e-commerce, where so much is at our fingertips; we take a lot for granted and we sometimes expect results too quickly.
It’s a symptom of our growth-hack minded, business landscape.
Business can grow and move so quickly in the digital age, so naturally our expectation for commercial return has been accelerated and conditioned for instant gratification.
But if you’re looking to build a business from scratch, and you’re yet to acquire any funding; it can be a daunting process — but that doesn’t mean you should overlook basic brand building.
Before those sales can start churning, you need to put in the groundwork to work out what your product should be saying, and who it should be speaking to.
To put that in marketing terms, you need to know your brand position and your target market.
Two pillars of any commercial foundation, but two pillars that are readily overlooked because they require patience, due diligence and, at first, budget.
Back in the days of offline business, founders and entrepreneurs would spend months or even years, discovering who their most…
